Is fundraising for a startup in 2024 really that complicated?
The startup market is flooded with ideas that aren’t particularly disruptive or profitable. Truly scalable businesses are hard to find. Investors, who are used to seeing hundreds of pitches every day, are looking to be surprised by something that excites them, grabs their attention, and earns their trust.
Today, we’ll share how you can catch the eye of investors in 2024 in a crowded market full of similar proposals.
To get a step closer to successful fundraising for startups, the first thing you need to know is where to seek out these types of investments.
Here are the top 5 fundraising sites by country.
Study which platform (based on your country) best fits your type of project, brand style, and compatibility.
Once you’ve chosen the platform you’re most interested in, the next step is to gather all the necessary data for your pitch and Pitch Deck.
For fundraising, you’ll need to apply to multiple platforms and repeat the process several times. That’s why crafting a Pitch that grabs investors' attention and makes them look up to hear your story should be your main goal.
To secure funding for a startup, here’s a checklist you should follow:
Once you’ve gone through these steps, remember that fundraising for small businesses is tough. You might still be searching for the right fit, so here are some effective fundraising strategies:
- Storytelling: This communicative trend is currently the winner. Connect with your audience, so that your story has a clear flow and transmits emotion.
- Proof: bring reliable evidence that your project is profitable and has great growth ahead.
- Don’t give up easily: fundraising for a startup is very hard, it will take time and effort, if you try 125 times, try it 126 because you will find victory.
- Iteration is key — embrace constructive criticism.
- Tailor your message to your audience: empathize and tell them what they want to hear.
- Focus on the numbers and keep it minimal.
- Talk about failures and challenges if you have time—transparency helps build connections.
- Manage your time well; your pitch shouldn’t last more than 3 minutes.
Having a clear strategy, you need a Pitch deck to accompany this unbeatable Pitch:
Build your Pitch Deck in a week
As we’ve mentioned, the most sought-after strategy in 2024 is storytelling. If you tell a compelling story through your Pitch Deck, you’ll capture the interest of investors.
We aim to tell an engaging story by discussing the problem that exists, how the idea for your product or service came about, and its place in the market. Does it solve this problem? Has it been done before? Beyond making it personal by sharing the team’s experiences, we need to focus on what the investor wants to hear:
By following these tips, you will be much closer to your goal. If you need advice to make or edit your Pitch Deck and you are looking to achieve fundraising, click here.
Click HERE to 👉 start building your Pitch Deck
At DeckReady every deck is a special project and we give everything we’ve got to make the Pitch Deck that finally gets fundraising.
