Want to create a Pitch Deck that gets you funding? Start checking out some successful examples.
Airbnb is one of the most famous cases in the world — the accommodation startup raised money with their first Pitch Deck and began their journey to the top.
Year: 2008
Amount raised: $600k
Stage: Pre-seed
Investor: VC, Angel Investors
Sector: Accommodation
In this article, we take a detailed look at the Airbnb Pitch Deck that helped them secure funding and launch into becoming the leading accommodation platform we know today. As of July 22, 2024, Airbnb is valued at $85.72 billion.
Airbnb has raised a total of $5.4B over 16 rounds. You can check its current value here: Airbnb value.
There were 15 other rounds, but with the first one, back in their founding year of 2008, they managed to raise $600k. This is the perfect example that you don't need overly complex and convoluted presentations to secure funding. Their story is famous worldwide for several reasons:
The deck's design is simple and clear, with no frills. All the information a potential investor needs is right there at a glance.
As we saw, Airbnb's Pitch Deck is very simple and clear.
They stuck to the principle of "less is more." But if you think about it, everything you need to raise funds is there.
So, what should a pitch deck contain?
This is the structure you should follow to make the perfect Pitch Deck:
1. Title Slide
2. Problem Statement
3. Solution
4. Market Opportunity
5. Product/Service
6. Business Model
7. Traction
8. Go-to-Market Strategy
9. Competition
10. Financial Projections
11. Team
12. Use of Funds
13. Closing/Contact Information
If we read their Pitch Deck, we notice every point is covered. In the image above, some of these might not be visible, but you can find the whole deck here.
Reviewing the complete Pitch Deck, you’ll see that the points we recommend above are included, often in a similar order.
With a clear understanding of the key points to cover in your Pitch Deck, and seeing that even Airbnb uses this structure, you might want to consider using it too.
This is the structure Airbnb uses to its Pitch Deck
The structure they follow is clear and covers everything a Pitch Deck should have.
Highlight:
Highlighting these details, use successful examples like this to decide what to include and what to leave out in your pitch deck.
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Here’s a timeline of all the pitch decks Airbnb has presented over the years:
YEAR / AMOUNT RISED / INVESTOR
2008 - $600k - Vc Angel Investors
2009 - Unknown - Y Combinator (startup accelerator)
2010 - Unknown - Aditional inverson
2011 - $112M - Andreessen Horowitz, DST Global y General Catalyst
2012 - Unknown - Unknown
2013 - $200M - series C Unknown
2014 - $450M - TPG Capital, T. Rowe Price y Sequoia Capital.
2015 - $1,500M - Different Global Investors. Series E.
2016 - Unknown - Unknown
2017 - $1,000M - Convertible debt
2018 - $200M - Series F.
2019 - $1,000 - Aditional financing
2020 - $2,000 - Convertible debt
2020 - Unknown - stock exit Pitch Deck (IPO)
2021 - Unknown - stock exit Pitch Deck (IPO)
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The font that uses the Airbnb Pitch Deck is “Cereal”.
The first elevator Pitch of Airbnb was made in 2008 to get funds of VC Angel investor.
If you want to learn more about Pitch Decks, you can check this blogpost: check this.
A good pitch deck is considered every Deck is easily understandable and counts with everything an investor wants to see. Read what a Pitch Deck should contain here.
Most of the Pitch Decks that get funded are simple powerpoints.
Con esta diapositiva, Airbnb cuenta cual es el proiblema de forma rápida y fácil de entender, y cómo ellos pueden solucionarlo de manera sencilla con su propuesta.
Click HERE to 👉 start building your Pitch Deck
At DeckReady every deck is a special project and we give everything we’ve got to make the pitch deck that finally gets fundraising.
