What is a Pitch Deck?

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11 Jan 2022
5 min read

A Pitch Deck is a visual presentation for your startup, product or project that gives potential investors or partners a quick and complete overview of your solution, business plan, products and growth potential.

If you’re looking for fundraising, this is your first step: click here to get your Pitch Deck.

It’s not easy to convey the essence of your business in just a few minutes, so your Pitch Deck needs to perfectly complement your pitch.

Pitch Deck Example

What Should a Pitch Deck Include?

You must summarize and showcase the key aspects of your startup in a clear and organized way. This not only helps investors, but it also helps you get a better grasp of your own business.

Your Pitch Deck should cover 11 elements.

Here is a quick checklist ✅:

  1. Intro: What we are here to discuss?
  2. Team Presentation
  3. Problem: What brought the business idea?
  4. Your solution to the problem
  5. How Your Product Works
  6. Competitive Advantage: What makes you different?
  7. Target Audience
  8. Market Analysis
  9. Business Model
  10. Comptetitor Analysis
  11. Budget you'll need for the project

Including these points, your deck should be clear and smart. Anyone who reads it should easily grasp the main idea of your business and its brand personality.

Is a Pitch Deck just a PowertPoint?

A Pitch Deck is different from a regular PowerPoint because they have different goals. Pitch Decks are usually concise, focusing on the most important information. They should be visually appealing, using images and graphics to effectively communicate the main ideas and your brand personality.

Investment Probabilities In Startup

Pitch Decks capture the essence of your startup and visually summarize the main aspects of your business. The clearer and more straightforward they are, the better your chances of getting investment.

Turn your PowerPoint Into a Pitch Deck

Why is it Called a Pitch Deck?

It’s the presentation you use to support your business pitch to potential investors or partners. "Pitch" means presenting or promoting something, while "deck" refers to a collection of slides or sheets of paper.

<Pitch Deck> “a presentation used to pitch a business to potential investors.”

How do you lay out a Pitch Deck?

To get fundraising as a startup, your Pitch Deck should follow the structure mentioned before. Tell your company story and convince investors that they can make money with it. Keep it under 4 minutes.

TIPS - Design suggestions:

  • Don’t overload with numbers: use only the most important data.
  • Design your pitch deck using your moodboard: colors, copywriting, style, etc. 
  • Imagine you don't know your product and need to love it just by seeing the presentation.
  • Be realistic.
  • Avoid using standard templates.

What is a Pitch Deck template?

A Pitch Deck aims to explain the essence of your startup in a brief and clever format. 

A Pitch Deck template is a pre-designed presentation that saves you time on design and gives you ideas on how to structure your business points.

Pitch Deck template

You can find pitch deck templates at:

There are plenty of templates to help you build the deck. These templates are time and cost-effective, making them a good option if you need results quickly. But if we think about it, the main goal of a deck is to convince others to invest in your business… and that can’t be achieved with just a template.

Deck Ready, decks to become investor ready 🎯

Want to build the perfect Pitch Deck?

Click HERE to start building your Pitch Deck

At DeckReady every deck is a special project and we give everything we’ve got to make the pitch deck that finally gets fundraising.

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